Adolf “Adi” Dassler was a German cobbler, inventor and entrepreneur who founded the German sportswear company Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma. Dassler was an innovator in athletic shoe design and one of the early promoters who obtained endorsements from athletes to drive sale of his products. As a result of his concepts, Adi Dassler built the largest manufacturer of sportswear and equipment. At the time of his death Adidas had 17 factories and annual sales of one billion marks.
|Born:||3 November 1900, Herzogenaurach, German Empire|
|Died:||December 06, 1978, Herzogenaurach, West Germany|
|Occupation:||Founder of Adidas|
|Political party:||Nazi Party (1933-1945)|
|Spouse(s):||Käthe (née Martz), (17 March 1934–his death)|
|Parent(s):||Christoph Dassler, (father), Pauline Dassler, (mother)|
|Relatives:||Fritz Dassler, (brother), Marie, (sister), Rudolf Dassler, (brother)|
|IMDb:||Adolf Dassler’s IMDb|
About Adolf Dassler
German entrepreneur best remembered as the founder of the sportswear company Adidas. He brought the company to international prominence by equipping athletes with Adidas gear during the Olympic Games, beginning in the 1920s.
He was born in the town of Herzogenaurach and trained as a cobbler after World War I. He originally founded Adidas as the Dassler Brothers Shoe Factory along with his brother in 1924.
He was a member of the Nazi Party and designed boots for the unified armed forces of Germany during World War II.
His older brother is Puma founder Rudolf Dassler.
Runner Jesse Owens won four gold medals wearing Adidas shoes at the 1936 Summer Olympics.
Information related to Adolf Dassler
- Dassler brothers feud – The Dassler brothers feud was a conflict between two brothers and shoe manufacturers, Adolf “Adi” and Rudolf “Rudi” Dassler, in the latter half of the 20th century.
- Armin Dassler – Armin Dassler was the son of Rudolf Dassler, German founder of the sportswear company Puma and nephew of Adidas founder, Adolf “Adi” Dassler. Under his father’s direction, Puma remained a small provincial company.
- Shoe designers
- German company founders
- Recipients of the Bavarian Order of Merit
- German inventors
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